Marketing Roundup

EcoSend

EcoSend offers a variety of commonly used email marketing tools such as audience segmentation, automation, campaign tracking, and email template and website form builders.

ESG/Sustainability Features

• Environment: EcoSend has no shortage of sustainability policies for the climate-conscious email marketer:
  • EcoSend automatically plants trees through a verified provider to offset your campaigns.
  • The platform includes a carbon calculator and environmental impact dashboard. Plus, the platform runs on green infrastructure. 
  • The company also makes clear sustainability claims, provides regular sustainability reports, and has several other green business certifications in addition to operating as a Certified B Corp.
• Philanthropy: The company backs carbon capture initiatives with part of its profits. 
• Privacy: Built with subscriber trust at its core, campaigns sent via EcoSend can be made GDPR- and CCPA-compliant with data encryption and consent management tools.

What it Replaces

EcoSend markets itself as a more conscientious and cost-effective alternative to Mailchimp. It could feasibly replace any number of email marketing tools.

Other Considerations

A growing Certified B Corp with a clear sustainability mission at its core, EcoSend has a promising future. They are also deeply committed to their customers and community. Learn how they helped Mightybytes improve performance and environmental impact across our website in this case study.

More companies should operate like EcoSend.

GreenPT

GreenPT makes clear sustainability and privacy claims. The company claims to address two key AI-related challenges:

1. AI models use huge amounts of energy and contribute to rising emissions.
2. Data sovereignty and GDPR compliance is difficult if you’re in the European Union but your provider isn’t.

ESG/Sustainability Features

• Environment: The company makes clear sustainability claims about metrics for renewable energy and water- and power-usage-effectiveness (WUE and PUE, respectively).
• Privacy: The company states privacy by design on its website and includes a variety of practices it employs to give you full control over your data, including a claim that they never use your data to train their AI models.
• Open: GreenPT uses open source AI models that can be audited and verified.

What it Replaces

With three specialized models for language, reasoning, and speech-to-text, GreenPT could potentially replace a variety of AI tools.

Additional Considerations

GreenPT runs on EU-based infrastructure. This is part of their GDPR and data sovereignty strategy. However, organizations outside the EU may require data to remain in their country of origin. We would love to see GreenPT include data sovereignty options for customers outside the EU.

Companies—especially agencies that use GreenPT on behalf of their clients—should get informed consent before loading customer data into this or any platform.